A New Lifestyle
From Survival to Living
“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change”
The Air Pollution Crisis
Air Pollution is an existential crisis in India today. People want to breathe in fresh air, at least in their homes.
A few realities must be considered if you want to breathe in fresh, unpolluted air.
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01
Structural Infiltration of Pollutants
Infiltration Rate > Filtration Rate = Contamination
If pollution is entering your environment at a faster speed than it is being filtered, then your air will be contaminated.
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02
Mixed Air is not clean
You cannot have filtered air in an open-loop system that allows mixing of filtered and polluted air.
The air can either be clean or polluted. There is no such thing as somewhat clean. Air filtration maximises decontamination, while air recirculation allows mixing of air.
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03
Leaky Rooms enable air exchange
It is not possible to positively pressurise a leaky room, let alone a complete house.
In India, microscopic pollutants constantly leak inside all building structures.
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04
PM2.5 is just one pollutant out of thousands
Air pollution in India is not just PM2.5.
It is a cocktail of particulates, gases, aerosols, microorganisms, heavy metals and polymers. The outdoor air pollution in India is higher than indoor pollution.
The Illusion of Safety
You need to ISOLATE yourself from the polluted air environment
No isolation means no separation. Result: filtered air mixes with ambient polluted air
You need Systemic Filtration to have a clean air environment
India’s air has many different types of pollutants that a single filter cannot handle
You need Sufficient Airflow to prevent DEAD ZONES
Dead Zones are areas where the pollutants accumulate as the filtered air doesn’t reach that area
When the Environment Turns Hostile
The desert sandstorm
The urban reality
The 8-Hour Respite
While you are protected from ambient pollution for some hours while you sleep or work, you will be exposed to ambient pollution once outside the AIRSHIP.
So is the AIRSHIP still an effective solution?
Yes
Because Air Pollution causes CUMULATIVE damage
Your body has a finite tolerance towards air pollution
A respite of a few hours every day from the continuous chemical assault supports your body’s natural repair and resilience mechanisms during that period
You shower every day despite getting dirty on the outside, to constantly wash off the dirt that clings to your body.
Being in the AIRSHIP is like taking a daily shower
It doesn’t scrub off the pollutants, but gives a period of respite, slowing the pollutant assault
The Reality of Environment
Air pollution is not an inconvenience. It is a systemic assault on the human body that affects all organs.
This is a crisis that requires a lifestyle change to minimise the damage it causes.
Be informed and take informed decisions regarding your health and wellness, and that of your family.
